Not By Chance

There is no replacement for relevant traffic.

Search engines such as Google, Yahoo and Bing can be an excellent source of high quality web traffic. Search engines don’t attract visitors who ’stumble upon’ your website or accidentally clicked on an ad banner. Instead, they send you interested visitors who type in a desire while fully expecting to find what they need. They are engaged right from the start and ready to buy, browse or read, or research.

If their desire is well fulfilled by your webpage, your user may end up adding your website as a bookmark, a new customer, repeat reader, or source. Added bonus: search engine traffic is consistent and usually cost-free. Ranking well for several relevant keywords or phrases could get you a steady stream of visitors everyday. That’s why some businesses choose to hire SEO firms/consultants.

There are many factors involved in the actual ranking of a site (called an algorithm) on a search engine results page, one of them being the use of keywords in the domain name. While the use of a keyword or key phrase does not alone promise a high ranking, it does seem to be a factor to some extent, partially because the domain name is often used as the anchor text for links.

That is why it is imperative to know what your potential searchers are looking for. I can't imagine putting out content that isn't reflective of the domain or the keyword data provided. So many times I find websites that come up and they have a better chance of making people like me throw my hands up in the air in disgust. AND, this is normally because the author did not correctly, stamp their site with good descriptors.

Eventually, I think that there will be true standards that will help all users get to the desired content that they are looking for and things won't be up to chance. And the accidental traffic will become real users. Until then, keep in mind that it is all about content, the words expressed are the results that are found!

Blogging

Social Media Package: Blogs

Why Blogs?
1) Blog platforms allow the user to add/modify/delete pages relevant to the navigational structure
2) Blog pages, tags and links are text-rich/link rich which are highly search engine-friendly
3) Blogs are conducive to organized structures which are easily indexed and followed by search engines
4) Blogs have intuitive dashboards that make it friendly to users and hopefully desirable to create frequent updates
5) Blogs contain little extraneous code that make it hard for search engines to index
6) Blogs encourage linking to and from other blogs and websites

How can you best take advantage of Blogs?
Blogs allow the following:

Inbound links
External linking
Internal links
RSS
Frequent updating
Creating key terms
Redundancy of relevant key terms
Structures content – categories and tags
User generated content
How we help
Establishing Overall SEO Strategy
Review and provide recommendations on site content and structure
Provide technical advice on site development, hosting, redirects, error pages, Javascript, on-page coding
Suggest content development
Link Building
Manage specific marketing campaigns
Keyword research
Niche market research and development
SEO training
Google Webmaster Guidelines

verticle search

are micro niche search portals that help users by offering defined searching options. These options may be based upon
location, file type such as images or music, topic, field of interest, news, shopping, etc.
Somewhat similiar to vertical portal consequently is a specialized entry point to a specific market or industry niche, subject area, or interest, also called vortal

- On-Page Site Optimization
- Keyword Density
- Anchor Text/Alt Text/Title Tags
- Link Building Strategies
- WordPress and Blogging in General
- Social Media and Bookmarking
- RSS Feeds and Resyndication Methods
- Content Analysis
- Some HTML/CSS experience



Advantages of Blogs




Blogs should include the following! And we help with the following!

Creating a 5 page website.
Finding and include all written text for the site (we determine subject matter)
Tie into Google AdSense - understand search phrases and key words
Submitting each site to multiple search engines - minimum of monthly
Updating each site with additional article - minimum of bi-monthly
Answering all technical questions from the client.

We are able to build and maintain these sites complete with content. We build in a flat file environment need to know HTML and have knowledge of SEO.




1.) Passive Customer Acquisition System

A complete marketing system for merchandise websites. Your search for visitors to your merchandise website is finished. Linked Information sites are the backbone of a system which generates customers for your merchandise site plus additional passive income.



We create Custom Info Sites which are content rich, high-tech, visitor attractive and income enhanced. These Info Sites provide owners of merchandise sites with a simple, directed stream of continuous, qualified potential buyers into their internet merchandise site.



Our Info Sites produce qualified visitors to your existing merchandise site. Additionally, each site is optimized to produce possible income from Google AdSense and various affiliate programs attached to each site. When visitors elect to "click thru" to another site - income is generated to your Info Site. All with no effort or time commitment on your part.



2.) Custom, multi-page Store Front Website Designs:

Providing a new, custom website design which creates a quality internet presence for each customer. Our custom sites are visually appealing, easy to navigate, and ultimately impact the customers desire to buy. We follow the strictest guidelines for search engine optimization and compliance with current website standards and best practices. We create a presence for you that is open 24 hours a day, 7 days a week without restriction.


InSiteful Solutions has been in business since 2001. Since our start in San Diego, CA, we've grown to two offices in San Diego and Queen Creek, AZ. We now serve clients throughout the United States. We specialize in Product Launches, Branding, Search Engine Optimization and Hosting Technologies.

How To Create A Social Media Kick-off

The secret formula for getting seen online is putting together a Social Media Kick-Off for your company, product or service, or your client’s company.

There are 5 major areas that must be addressed to get your Social Media Kick-Off going. Those areas are Blog Marketing, Article Marketing, Web Directory Linking, Paid Directory linking and Targeted Redirected Traffic.

Blog marketing describes internet marketing by the use of blogging technologies. Marketing blogs differ from corporate/business websites as they feature up-to daily posts, often on a single topic or small group of related topics. Businesses, especially corporations have found that blogs are a useful way to interact with their clients.

Blog marketing allows businesses an accessible outlet to share and preview things such as product features, functions, and benefits products, even before being released. Blogs are an excellent way to gather feedback and to make sure products meet the needs of users. Blogs can even be a tool for business to define procedures, products and even market.

Marketing Blogs are affectively becoming a form of website which can be updated regularly, yet also maintaining an amount of autonomy. Blogs such as this act as a private media interface delivering and responding to fresh content and trends on the web. This makes Marketing Blogs a preferred destination for distributing information where feedback is key.

For more insite to these concepts, please contact www.insitefulsolutions.com!

Article Rewrite, Rewriter and Spinner

An Article Rewrite, an article rewriter and an Article Spinner are all tools that help with SEO (Search Engine Optimization). Articles are awesome tools/resources that help with your site’s authority rank! But, WOW, as you can see, there is a little bit to know concerning them as distinguished in the terminology below.

Article Rewrite

An article rewrite is a way for bloggers to take previous information that they wrote and improve it, or
improvise it. Improving an article an artcle comes in many forms, but often an improved article features better
sources, updated information and/or an improved opinion from the author his or herself.

An improvised article is an article that is a revised form from the original article form. That is, an article
which was originally written for one audience, say bookkeepers, could be modified to account for insurance agents or
massage therapists.

Alternatively, an article rewrite could be an article that is originally intended as correspondence, but later
revised to a form suitable for publishing.

http://www.thefreedictionary.com/rewrite


Article Rewriter,

An article rewriter is usually a program that helps “spit-out” articles by simply pasting your article into an edit box, hitting a submit button the program reformats the article for your use. The advantage is that when used, your article appears fresh to the search engines. The disadvantage is that search engines are getting more sophisticated and have started to band these efforts.

http://www.ezrewrite.com/ and http://www.articlechanger.net/ are a couple of examples

Article Spinner,

An article spinner is a more sophisticated version of the article rewrite. Article spinners usually come in two types
Type 1 uses a thesarus or algorithm to randomly replace words and sentences.
These random junk article spinners generate just that, random junk. So the user of the software would get better
article variation, but unfortunately would need to scan and edit the article.

Type 2, the new generation of article spinners, take as input multiple versions of your sentences, phrases,
and paragraphs and randomly pick one version of each. This method of article spinning generates hundreds
of article versions that are 30-60% unique and are still completely human readable and grammatically correct.
Although, as I have found this type of softward still needs to be skimmed as sometimes, for example, a you and your
could be missed, etc.

http://articlespinner.org/ and http://www.jetsubmitter.com/ are examples


Please free to contact us at http://insitefulsolutions.com/ for more information. We may like to write, but we’d rather write for you.
For articles not listed here try our BLOG at http://insitefulsolutions4u.wordpress.com/

Basic PC Shortcuts

Basic PC shortcut keys Blog users

The below basic shortcut keys are a listing of shortcut keys that will work with almost all IBM compatible computers and software programs. It is highly recommended that all users keep a good reference of the below short cut keys and/or try to memorize the below keys. Doing so will dramatically increase your productivity.

Shortcut Keys Description
Alt + F File menu options in current program.
Alt + E Edit options in current program
F1 Universal Help in almost every Windows program.
Ctrl + A Select all text.
Ctrl + X Cut selected item.

Shift + Del Cut selected item.
Ctrl + C Copy selected item.
Ctrl + Ins Copy selected item
Ctrl + V Paste
Shift + Enter Single Line Space

Shift + Ins Paste
Home Goes to beginning of current line.
Ctrl + Home Goes to beginning of document.
End Goes to end of current line.
Ctrl + End Goes to end of document.

Shift + Home Highlights from current position to beginning of line.
Shift + End Highlights from current position to end of line.
Ctrl + Left arrow Moves one word to the left at a time.
Ctrl + Right arrow Moves one word to the right at a time.

Learn to write for rankings, then you will achieve your SEO goals!

Article writing helps some businesses achieve their online goals within weeks!

I have been a small business web developer for about 10 years and I feel that I have done as much for on page optimization as I can possibly stomach. After using what seems to be every trick in the book, I felt there must be more to achieving organic rankings than programming alone. I have taken a few classes online and have purchased a few books, but now I have found that “Golden Ticket.”

So before you give up think about what your website represents to you, your users and a potential market – that includes everyone that boots up a computer and gets online. Once you start to identify what their needs are then you can begin to start sending these often insatiable informationiacs to you. And what these potentials need are, you guessed it, information. Information for what, well that’s what you provided once you defined their need.

In one of my classes, the instructors promoted the idea of social media to attract, engage and maintain an audience. One of the best ways to attract this audience is with using article marketing using social media such as blogs as you conduit. Well blogs can be quick provide content and can be easily accessible to you and your audience, but do these articles provide another element, quality? Really, it is the quality that distinquishes a post from an article. So what is article marketing, exactly???

Article marketing is the process of writing and submitting original content to article directories such as blog. Submitting articles is not a new concept. Marketers have been publishing articles to attract an audience for years mainly utilizing in newsletters, magazines, publications and more recently infomercials to gain exposure for their businesses.

BIG IDEA – with the Internet today – do more than write articles, edit articles for others and post them on your website, invited guess columnists to your blog, revise your postings over time and invite comments and interaction concerning are articles.

Traditionally, the process of article marketing starts by submitting an article to an editor. If the content is suitable, the editor publishes the article, and the marketer gets some exposure. The process is then repeated with as many publications as possible. Playing the numbers - In theory, if each publication brings just one customer, then a hundred publications may bring a hundred customers. Replication of article and content through multiple sources has historically delivered the desired results. In today’s terms, your publications are directories!

A WORD OF CAUTION - most directories don’t allow you to include links in your article body. So keep them to your author signature.

You as the article writer/publisher can reap astonishing results, by using blogs and directories. Once a directory publishes an article, the website directory will experience an immediate surge in traffic. This traffic comes from the subscribed readers. Of course these subscribers come from what else, content! After that, traffic settles down a little. Once your article becomes indexed within the search engines you will receive a constant stream of traffic from the indexed articles.
There is a hidden advantage of directories over blogs. The links in the articles that you write and that are accepted by a directory will give you a search rankings boost for your website. Why??? When someone writes and submits a published article it carries at least two links, pointing back to the author website. This means unlike a blog, the author website gets high quality back links from well established authority sites whenever an article is approved for publication.

From just posting to writing for rankings - how to prepare your articles for directory submission.

Writing articles can take up a lot of time, but submitting articles can also take up a lot of time. So in my next post I will follow-up with some areas that you would want to be sure to include when seeking the highest rate of approval from editors.

Conversion Rates: Using Polls, Landing Pages and Autoresponders

Many small business owners struggle with increasing their conversion rates. It isn’t enough to generate meaningful traffic! You must cause some type of user response, whether it be a sale, a newsletter sign-up or content submission for a portal. If your clients are viewing your website, but not responding too, or engaging your content, your site might as well be in a page of a book. After all, if you are a business, a well developed marketing plan, one in which generates traffic doesn’t convert to money if there isn’t a conversion (or convert).
Generate targeted traffic.
Generating targeted traffic is an important strategy for enhancing on site conversion. This strategy begins even before you make changes to your website or webpage. Attracting the right users to your website is paramount for increasing conversions at a lower cost. On of the first ways to do this is to begin by evaluating your lead sources and determine the alignment of your prospects with your product. That is, create a profile of what your current clients look like and speak to them through the web.
One way to accumulate this information is with a survey or poll. WordPress has a sister company called Poll Daddy. Poll Daddy allows you to gage your potential clients. Often times, reducing or retargeting spend to the segments that perform the best can have a very positive impact on ROI.
You can also determine what traffic is best aligned with your market by carefully analyzing your Google Adwords campaigns. With the proper conversion tracking in place, it's easy to determine which keywords are generating sales, versus clicks alone. Focus on expanding your top converting keywords and driving truly interested prospects to your landing page.
Improving landing page performance
After you've begun to attract the right users, your need becomes to focus in on converting them. The fastest way to improve conversion rates are through testing various landing pages. A landing page is a specialized page sometimes known as a lead capture page. Landing pages appear when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
These landing pages can be manipulated from subtle as word changes to image changes to graphics implementation. You may want to rotate the landing pages, testing multiple pages within a fixed amount of time, and then you can learn quickly what page has the highest conversion rate.

Another method for improving on-site conversions is with the help of an auto-responder type of program. We recommend – BIG HINT- AWEBER With an auto-responder provide an opportunity to reconnect your business with your budding audience. Using an auto-responder also allows you or your staff a little more flexibility in scripted responses.
According to AWEBER new or potential subscribers/users require special attention. They become your best prospects. Some benefits of using an autoresponder are:
• Welcome new subscribers, and then drive them back to your website with an unlimited number of follow up messages.
• Answer questions, deliver downloads and provide product information.
• Track website clicks using your own domain name, without ugly click tracking links.
• See who clicks your links, which opens your messages, and more.
• Build subscriber trust and confidence.
• Best of ALL! No manual sending necessary - messages are delivered automatically.
Using the techniques of better targeting, improving landing page conversion rates, and auto-responders can significantly enhance the performance of your online marketing campaigns. Plan your programs carefully and measure performance along the way, making appropriate enhancements. Over time, your results become automatic.