Conversion Rates: Using Polls, Landing Pages and Autoresponders

Many small business owners struggle with increasing their conversion rates. It isn’t enough to generate meaningful traffic! You must cause some type of user response, whether it be a sale, a newsletter sign-up or content submission for a portal. If your clients are viewing your website, but not responding too, or engaging your content, your site might as well be in a page of a book. After all, if you are a business, a well developed marketing plan, one in which generates traffic doesn’t convert to money if there isn’t a conversion (or convert).
Generate targeted traffic.
Generating targeted traffic is an important strategy for enhancing on site conversion. This strategy begins even before you make changes to your website or webpage. Attracting the right users to your website is paramount for increasing conversions at a lower cost. On of the first ways to do this is to begin by evaluating your lead sources and determine the alignment of your prospects with your product. That is, create a profile of what your current clients look like and speak to them through the web.
One way to accumulate this information is with a survey or poll. WordPress has a sister company called Poll Daddy. Poll Daddy allows you to gage your potential clients. Often times, reducing or retargeting spend to the segments that perform the best can have a very positive impact on ROI.
You can also determine what traffic is best aligned with your market by carefully analyzing your Google Adwords campaigns. With the proper conversion tracking in place, it's easy to determine which keywords are generating sales, versus clicks alone. Focus on expanding your top converting keywords and driving truly interested prospects to your landing page.
Improving landing page performance
After you've begun to attract the right users, your need becomes to focus in on converting them. The fastest way to improve conversion rates are through testing various landing pages. A landing page is a specialized page sometimes known as a lead capture page. Landing pages appear when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
These landing pages can be manipulated from subtle as word changes to image changes to graphics implementation. You may want to rotate the landing pages, testing multiple pages within a fixed amount of time, and then you can learn quickly what page has the highest conversion rate.

Another method for improving on-site conversions is with the help of an auto-responder type of program. We recommend – BIG HINT- AWEBER With an auto-responder provide an opportunity to reconnect your business with your budding audience. Using an auto-responder also allows you or your staff a little more flexibility in scripted responses.
According to AWEBER new or potential subscribers/users require special attention. They become your best prospects. Some benefits of using an autoresponder are:
• Welcome new subscribers, and then drive them back to your website with an unlimited number of follow up messages.
• Answer questions, deliver downloads and provide product information.
• Track website clicks using your own domain name, without ugly click tracking links.
• See who clicks your links, which opens your messages, and more.
• Build subscriber trust and confidence.
• Best of ALL! No manual sending necessary - messages are delivered automatically.
Using the techniques of better targeting, improving landing page conversion rates, and auto-responders can significantly enhance the performance of your online marketing campaigns. Plan your programs carefully and measure performance along the way, making appropriate enhancements. Over time, your results become automatic.